CLIMATE CHANGE

Launched in June 2007, MTV SWITCH is the first youth-focused, global, multi-platform campaign designed to help slow down global warming. Core to its ethos is that small actions taken by many individuals make massive differences. The campaign draws on the energy and creativity of youth to make innovation a hallmark of its identity.

Through public service announcements (PSAs), television programming and online resources, the campaign aims to promote environmentally-friendly lifestyle choices among youth in order to reduce the carbon emissions that contribute to climate change. www.mtvswitch.org

CAMPAIGNS

SEXUAL HEALTH

Staying Alive is MTV’s global HIV and AIDS prevention campaign. For the past two decades it has challenged stigma and discrimination associated with HIV and AIDS and empowered young people to protect themselves from infection. It has become the world’s largest HIV and AIDS media campaign and working with partners globally continues to give help and support to anyone who has been affected by HIV and AIDS.

ANTI-VIOLENCE

With violence against young people increasing throughout the UK, MTV has teams up with Urban Concepts to provide information and advice regarding this sensitive subject.

EMOTIONAL HEALTH

It is never easy to talk to people about how you are feeling about your life. MTVi has partnered with Big White Wall to offer ways to express yourself anonymously and get support from others.

DRUGS

If you are going to be exposed to drugs or drug use then you need to know the facts. On this site you will find the basics on drugs, what they do and what their side effects.